Please describe the basic structure of the external MGA sales campaign run by carriers:
for a specific time and for that special product (CI)
production based
All various structures, Most of these campaighns are National campaigns designed by the carriers
Reward agains FYC
Education campaign and normally is for food and entertainment and the brokers pays for flight and hotel on their own.
Usually the top agent will win so the agents compete with each other.
gift cards
Carrier set up the sales campaign for a limited amount of weeks or even two months
Based on cases or production
Empire Life: earn higher comp when using eAppGroup Benefits: Volume Bonus.
dependent on the carrier
based on concept. E.g. increase sales of critical illness or conversions
Any time a carrier is running their own campaign we do not exclude ourselves from it. Example: Empire Life’s FYC top up campaign. We don’t partner to run exclusive carrier and MGA campaigns, it’s only when a carrier runs their own for all advisors.
Unsure how many in the past 24 months.